Narie's Eatery & Coffee
The Problem
Narie's Eatery & Coffee had a strong offline reputation. The restaurant was featured in Detik, known for serving the Indonesian president's palace, and had consistent five-star reviews. But the website did not reflect any of that. Potential customers searching online were not getting the right first impression.
How It Works
- The site presents the brand story: from OOM Resto in Bandung, founded in 1997, to Narie's expansion in Gading Serpong.
- A menu section highlights house specials with a focus on the premium ingredients and no-MSG positioning.
- Testimonials and press features are displayed to build credibility for first-time visitors.
- The site links directly to their Instagram and Google Maps presence for discovery.
Tech Stack
| WordPress | Flexible CMS that lets the client update menu and content without developer involvement |
| Custom theme | Designed to match the warm, homey brand identity of the restaurant |
| Responsive layout | Optimized for mobile since most restaurant searches happen on phone |
What I Would Improve
Adding online reservation or pre-order functionality would turn the site from a brochure into a conversion tool. A structured data markup for the restaurant schema would also improve how the listing appears in Google search results, including star ratings and opening hours.
